The Endless Cycle of Chasing Leads
You’re under constant pressure to increase occupancy, but you’re working with a disconnected sales and marketing toolkit. You’re tracking leads in one system, monitoring marketing analytics in another, and trying to piece together the resident journey from move-in data in a third. It’s impossible to see what’s actually working.
You know that a leaky funnel and inefficient marketing spend are costing you valuable residents, but you lack the unified data to prove your impact and make a clear case for your budget.
This isn’t just inefficient—it’s stalling your growth.
$4,000 – $10,000
average cost to acquire a single new resident in senior living.
90+ day
average sales cycle, making lead nurturing and consistent data critical.
15+ hours lost weekly
per leader on administrative tasks that could be spent on high-value sales and marketing activities.
The High Cost of Building It Yourself
Considering an in-house BI platform?
The reality is a risky, expensive project that rarely delivers on its promise.
$350k+
typical first-year cost for a 40-location provider to build a comparable solution.
$240k+
average annual cost just to maintain and support an internal platform.
18+
Months
average build time, delaying your access to critical insights and a tangible ROI.
Your Sales & Marketing Command Center
It’s time to trade fragmented funnels for a unified growth engine.
HQ by CareWork transforms your entire sales and marketing process, giving you the tools to prove your ROI and drive occupancy.
Working with multiple CRMs? No problem! We can connect them all.
The Old Way
- Disconnected Lead Sources
- Unclear Marketing ROI
- Lagging Occupancy Reports
- Manual Reporting
With HQ
- A Single, Unified Sales Funnel View
- Up-to-Date Lead Source & Conversion Tracking
- Current Occupancy & Vacancy Dashboards
- Automated, Portfolio-Wide Sales Analytics
Automate Your Workflows. Simplify Your Day.
In sales and marketing, speed is everything. HQ’s workflow automation allows you to standardize critical tasks—from lead assignment to commission reporting—reducing the risk of human error, increasing accountability, and ensuring your team can follow up with prospects faster.
Purpose-Built for
Senior Care Sales & Marketing
Full-Funnel Visibility
Get a complete view of your sales pipeline, from initial inquiry to move-in. Track conversion rates, identify bottlenecks, and understand your sales cycle like never before.
Marketing ROI Analysis
Finally, prove what’s working. Connect your marketing spend to actual move-ins by tracking lead sources and cost-per-acquisition across all your channels.
Occupancy & Vacancy Tracking
Stay ahead of the numbers with an up-to-date view of your occupancy and vacancy rates, allowing you to tailor your marketing efforts to the communities that need it most.
Sales Team Performance
Empower your sales team with the data they need to succeed. Track individual and team performance against goals and provide them with the insights to close more deals.
A True Partnership
for Your Success
Your journey with us doesn’t end at launch. Every client is paired with a dedicated team member for ongoing guidance, and our support team resolves most issues the same day.
We’re not just a vendor—we’re your partner, invested in your success every step of the way.
Trusted by Growth Leaders
For the first time, I can see our entire sales and marketing funnel in one place. We know which lead sources are driving the most move-ins and can finally calculate a true ROI on our marketing spend. HQ by CareWork has been invaluable for our growth strategy.
— [Name], VP of Sales & Marketing
Become the Strategic
Leader Your
Business Deserves
Trade hours of manual data pulling for moments of high-impact growth strategy. Get the objective data you need to build a predictable sales engine, prove the value of your efforts to the C-suite, and lead your team with confidence. HQ by CareWork gives you the tools to move beyond administrative tasks and become the visionary leader your organization needs.
Your Data,
Your Way.
A Truly Custom Platform Built
for Your Unique Needs.
White-Glove Implementation.
Zero Heavy Lifting.
Forget the typical IT project.
Forget the typical IT project. Our proven, white-glove process is led entirely by us. With a dedicated client success team and same-day support, you’re always in good hands.
1.
Connect Your Systems
2.
We Build Your HQ
3.
Launch & Go Live
4.
Continuously Innovate
The Clarity You’ve Been Missing is One Click Away.
Solutions
Company
Trust & Compliance • SSL Encrypted • Your data privacy and security are our top priorities.